PROTSAAH Zürich

PROTSAAH is a brand that speaks from my soul. I believe that, as humans, there is nothing more important than honesty and authenticity. Everything PROTSAAH embodies, I strive to deliver.

Having worked most of my career in Swiss banks, I came to realise I wasn’t much more than a number to them. My years of dedication were repaid with heartless abandonment in my hour of need. Becoming a mother, I had great difficulty navigating work postpartum, I felt ignored, forgotten about, completely alone and unseen. 

I lost who I was and I needed to rebuild. Where this almost broke me, it went onto to inspire me. I now aim to help people worldwide find their true selves. To never be alone or ashamed when it comes to their authenticity.

We are a Swiss brand from various heritages, like me, our artisans, and our customers. PROTSAAH is my way of instigating change and opportunity for those who have faced hardship. It is my dream to encourage and inspire everyone to find their strength and become the spirits and goddesses they are. My mission is to make everyone “be seen”. That’s what I felt and that’s what helps me find that mission within. That is the most important thing that fires the human spirit - to be seen, noticed, valued and appreciated.